Freelancing in India is booming in 2025, offering professionals diverse platforms to monetise their skills. Whether you’re a developer, writer, designer, or marketer, picking the right platform is crucial for success. Here’s a quick look at the 10 best freelancing platforms tailored for Indian professionals:
- Upwork: Ideal for international projects in IT, design, writing, and marketing. Payment options include INR bank transfers and Payoneer.
- Fiverr: Gig-based platform for creative and tech services. Payments via Payoneer, PayPal, or direct bank transfers.
- Freelancer.com: Offers projects in 1,800+ skills. Supports INR withdrawals via Express Transfer, PayPal, and Payoneer.
- Truelancer: India-focused platform with INR payments and regional language support.
- Guru: Secure milestone-based payments with options for INR and global transactions.
- Workana: Connects Indian freelancers with global clients. Payments via Payoneer or INR bank transfers.
- PeoplePerHour: Hourly and project-based work with seamless INR payment conversion.
- FlexJobs: Paid platform for remote and part-time roles. Freelancers negotiate payment terms directly with clients.
- MrSolvo: India-based platform offering freelancing and consultation services with UPI and INR payment options.
- SimplyHired: Job aggregator pulling freelance listings globally. Payment terms depend on the hiring company.
Each platform caters to different skills, industries, and payment preferences. Choose the one that aligns with your expertise and financial goals.
Quick Comparison
| Platform | Payment Methods | Best For | Key Features for Indian Freelancers |
|---|---|---|---|
| Upwork | INR Bank Transfer, Payoneer, PayPal | IT, Design, Writing, Marketing | Global clients, INR payments, secure transactions |
| Fiverr | Payoneer, PayPal, Bank Transfer | Creative & Tech Gigs | Gig-based pricing, seller levels system |
| Freelancer.com | INR Express Transfer, PayPal, Payoneer | Wide Skill Range | Contests, milestone payments, INR support |
| Truelancer | INR Bank Transfer, Payoneer, PayPal | Local Projects | India-focused, regional language support |
| Guru | PayPal, Wire Transfer, INR Direct Deposit | Long-Term Projects | SafePay escrow, INR payments |
| Workana | Payoneer, INR Bank Transfer | Global Tech & Creative Work | Competitive rates, cross-border collaboration |
| PeoplePerHour | PayPal, Bank Transfer | Hourly & Fixed-Price Gigs | Hourlie system, European client base |
| FlexJobs | Negotiated with Employers | Remote Long-Term Roles | Curated listings, scam-free environment |
| MrSolvo | UPI, INR Bank Transfer | Local Freelancing & Consulting | Focus on Indian clients, vernacular support |
| SimplyHired | Varies by Employer | Broad Industry Roles | Aggregated listings, remote work filters |
Select a platform that complements your skills and payment preferences to maximise your freelancing potential.
Best & Worst Freelancing Platforms In 2025 | With Reddit Reviews
1. Upwork
Upwork has firmly established itself as a go-to platform for Indian freelancers aiming to work with international clients.
It serves as a bridge, connecting Indian professionals with businesses in the United States, Europe, and beyond, who are actively seeking skilled talent from India.
Client Opportunities and Project Range
In 2023, Indian freelancers collectively earned an impressive ₹41.2 crore (approximately $49.49 million) on Upwork, accounting for 13.38% of the platform’s total revenue.
The platform provides a wide variety of projects across several categories:
- Development & IT: Includes software development, mobile app creation, and web development.
- Design & Creative: Offers work in graphic design, UI/UX design, and video editing.
- Sales & Marketing: Covers content writing, SEO, and social media marketing.
- Writing & Translation: Features blogging, technical writing, copywriting, and translation services.
- Admin & Support: Focuses on virtual assistance and administrative tasks, which have gained traction with the rise of remote work.
- Specialised Roles: Opportunities also exist in Finance & Accounting, Legal, HR & Training, and Engineering & Architecture, catering to niche skill sets.
This diverse project base ensures freelancers from various industries can find opportunities suited to their expertise.
In-Demand Skills on Upwork
The most sought-after skills on Upwork align with global trends and India’s strengths in technology and digital services. These include:
- Software Development: A perennial favourite, covering everything from backend systems to mobile apps.
- AI and Machine Learning: Reflecting the growing importance of automation and data-driven solutions.
- Digital Marketing: Encompassing SEO, online advertising, and social media strategy.
- Content Writing: From blogs to technical documentation, skilled writers are in high demand.
Freelancers with expertise in these areas are well-positioned to attract international clients and secure high-value projects.
Payment Options for Indian Freelancers
Upwork ensures smooth payment processes for Indian freelancers.
Options include direct bank transfers in rupees and Payoneer integration for handling international transactions.
Additionally, the platform’s payment protection system offers peace of mind by guaranteeing compensation for completed work.
Why Upwork Works for Indian Freelancers
Upwork is particularly well-suited for Indian professionals, given their reputation for delivering quality work at competitive rates.
International clients frequently turn to Indian freelancers for IT and digital marketing projects, recognizing both the talent and cost-effectiveness they bring to the table.
To thrive on Upwork, Indian freelancers should focus on niche specializations.
Building expertise in high-demand fields like software development, AI/ML, digital marketing, or content writing can help them stand out.
The platform’s rating and feedback system also plays a crucial role in building trust and fostering long-term professional relationships, which are key to sustained success.
2. Fiverr
Fiverr operates on a unique gig-based model, making it easier for Indian freelancers to connect with clients worldwide.
Unlike traditional bidding platforms, Fiverr lets freelancers create service packages, known as "gigs", which clients can purchase directly.
This approach allows freelancers to set their own terms and pricing.
Client Reach and Project Variety
Fiverr offers a wide range of categories, providing opportunities for Indian freelancers across different industries.
In the Graphics & Design section, you’ll find Indian designers offering services like logo creation, social media graphics, and brand identity packages.
The Writing & Translation category serves content creators, copywriters, and translators, while the Programming & Tech section is ideal for developers, web designers, and IT specialists.
The Digital Marketing category has seen significant growth, with Indian freelancers offering services like SEO, social media management, and content marketing.
Additionally, niche areas like Music & Audio, Video & Animation, and Business Services help specialists connect with their ideal clients.
Since Fiverr attracts a global audience, Indian freelancers have the chance to work on international projects, making it easier to find specialized gigs that align with their skills.
Broad Skill Coverage
Fiverr supports both creative and tech-driven services, meeting a variety of client needs.
Technology-related gigs, such as website development, mobile app creation, and custom software solutions, are particularly popular.
Many Indian freelancers also specialize in WordPress customization and e-commerce services, catering to the growing demand for online business solutions.
Content and marketing services are also thriving, as businesses worldwide look for effective ways to enhance their digital presence. Services in this area range from blog writing and social media content creation to comprehensive digital marketing strategies.
Payment Options for Indian Freelancers
Fiverr makes payments simple and accessible for Indian users. It supports Payoneer, which enables easy withdrawals directly to Indian bank accounts in rupees. Freelancers can also choose direct bank transfers, though processing times may vary. Additionally, PayPal is an option, though certain limitations exist for Indian users.
Why Fiverr Works for Indian Freelancers
Fiverr’s platform is well-suited for Indian freelancers for several reasons. The time zone difference allows them to provide timely support to clients in other regions, and the difference in living costs enables competitive pricing while still earning attractive income. The platform’s seller level system rewards consistency and client satisfaction, helping freelancers build their profiles and attract higher-paying projects over time.
Indian freelancers also excel in meeting diverse client needs, which positions them well to serve international markets. Fiverr’s tools and global reach provide the resources Indian freelancers need to thrive in 2025 and beyond.
3. Freelancer.com
Freelancer.com is a popular platform that connects freelancers with clients across the world. For Indian users, it offers payment withdrawal methods specifically designed to align with local banking systems, ensuring smooth and reliable management of earnings.
Payment Options for Indian Freelancers
Freelancer.com provides several withdrawal methods, including:
- Express Withdrawal: This option allows direct transfers in INR to Indian bank accounts, bypassing the need for currency conversion.
- Other Methods: Freelancers can also use PayPal, Skrill, Payoneer, or Wire Transfer for withdrawals. However, UPI is not currently supported.
Next, we’ll look at another platform that caters to Indian freelancers.
4. Truelancer
Truelancer sets itself apart by focusing on connecting local freelancers with clients, making it a go-to platform for Indian professionals. It provides a space where freelancers can work in a familiar business and cultural environment, catering to the specific needs of the Indian market.
Payment Options
Truelancer makes it easy for Indian freelancers to access their earnings. You can withdraw funds directly to your bank account in INR or choose international options like Payoneer for added flexibility.
Client Availability and Project Diversity
The platform offers a wide range of opportunities, from quick tasks to long-term projects. Startups and established businesses alike turn to Truelancer for local expertise. This focus on domestic clients ensures smoother communication and more effective collaboration between freelancers and their clients.
Skill Coverage Across Industries
Truelancer supports a broad spectrum of industries. It includes cutting-edge fields like blockchain and AI/ML, alongside traditional areas such as accounting, legal services, and translation. Tech-related skills like web development, mobile app creation, and software testing are always in high demand. Creative services such as video editing, animation, and social media management also feature prominently, offering something for everyone.
Suitability for Indian Freelancers
Truelancer is tailored specifically for Indian professionals. It provides customer support in English and Hindi, making it accessible to a wider audience. The platform also simplifies verification by accepting Aadhaar and PAN cards and offers a dispute resolution system designed with local freelancers in mind. Next, we’ll take a look at other platforms offering exciting opportunities for Indian freelancers.
5. Guru
Guru is a platform that connects freelancers with clients, offering opportunities for both short-term tasks and long-term projects. It provides a secure environment that ensures smooth collaboration between freelancers and clients.
Payment Options
Guru offers a secure payment system based on milestones, supporting transactions in multiple currencies. This feature is particularly helpful for freelancers working with both local and international clients.
Client Availability and Project Diversity
The platform hosts a wide range of projects across various industries, catering to both quick assignments and complex, long-term work. To make the process easier, Guru provides tools for project management and communication, ensuring seamless collaboration throughout the project lifecycle.
Skill Coverage Across Industries
Guru accommodates professionals from various fields. Whether your expertise lies in technology, digital marketing, business support, or creative services, the platform connects you with clients seeking specialised skills. This diversity in projects makes Guru a valuable resource for freelancers looking to expand their opportunities.
Suitability for Indian Freelancers
Guru is well-suited for Indian freelancers, offering features that cater to their specific needs. The platform allows users to create detailed profiles to showcase their skills and experience. It also supports transactions in Indian currency and offers profile verification options, making it easier to align with local market requirements. Guru’s secure framework for handling project issues encourages strong, long-term professional relationships, making it an excellent choice for freelancers aiming for sustained career growth.
6. Workana
Workana, originally a Latin American platform, ventured into Asia over a decade ago and has since become a bridge between global clients and skilled professionals. Let’s dive into how it benefits Indian freelancers, especially when it comes to payments and project opportunities.
Payment Options
For Indian freelancers, Workana offers two withdrawal methods: Payoneer, which converts payments into INR, and direct bank transfers in rupees. However, it’s important to note that UPI payments are not supported.
Client Availability and Project Diversity
Workana provides access to a wide variety of projects across categories like:
- IT & Programming
- Design & Multimedia
- Writing & Translation
- Sales & Marketing
- Admin Support
- Legal
- Finance & Management
- Engineering & Manufacturing
The platform is particularly popular among freelancers in tech, web development, and creative fields, connecting them with international clients. For example, in August 2025, a project was listed seeking a video editor proficient in Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve to handle formats like YouTube Shorts and TikTok videos. That said, some users have reported encountering spam projects and fake requests, so verifying client authenticity remains essential.
Skill Coverage Across Industries
Workana supports a wide range of skills, from web development and IT consulting to creative design and digital marketing. This diversity opens doors for Indian freelancers to collaborate with clients from different parts of the world, gaining exposure to global work cultures.
Suitability for Indian Freelancers
Workana has demonstrated a strong focus on the Indian market. Following its 2018 expansion into Asia, backed by ₹52 crore in funding from SEEK, the platform launched a dedicated "Freelancers from India" section. Their mission is clear: to promote "autonomy, development, and equality for freelancers, independent of where they are". Over the years, Workana has successfully facilitated cross-border collaborations, making it a reliable choice for Indian professionals.
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7. PeoplePerHour
PeoplePerHour offers a mix of hourly and project-based opportunities, making it a versatile platform for freelancers. Based in the UK, it connects skilled professionals with international clients, providing a space to showcase expertise while working on diverse projects. Now, let’s take a closer look at how Indian freelancers manage their earnings and opportunities on the platform.
Payment Options
PeoplePerHour ensures freelancers can easily access their earnings through established international payment gateways. Payments are processed regularly, with automatic conversion to INR, making it convenient for Indian users.
Client Availability and Project Diversity
The platform attracts a global clientele and includes an "Hourlies" section for fixed-price gigs. It offers projects across various categories such as web development, mobile apps, content writing, SEO, and graphic design. This wide range of options makes it suitable for freelancers with different skill sets and allows for meaningful client interactions, often leading to long-term professional relationships.
Skill Coverage Across Industries
PeoplePerHour supports freelancers from numerous industries, with a strong focus on technology and creative services. Professionals in fields like web development, digital marketing, content creation, and graphic design find plenty of opportunities here. Additionally, the platform features projects in cutting-edge areas like AI and machine learning, keeping pace with industry advancements.
Suitability for Indian Freelancers
The platform’s credit system encourages freelancers to submit well-prepared proposals, enhancing their chances of landing projects. Integrated chat and project management tools help bridge time zone differences, making communication smoother. Furthermore, its verification process, which includes skill tests and portfolio reviews, allows freelancers to demonstrate their expertise to international clients. Many Indian freelancers have leveraged these features to build lasting client relationships, creating a steady and rewarding freelance career.
8. FlexJobs
FlexJobs is a paid, curated job board specifically designed for remote, part-time, and flexible roles. The membership fee acts as a quality filter, helping eliminate scams and low-quality job postings that are often found on free platforms.
Client Availability and Project Diversity
FlexJobs offers a wide range of verified opportunities from both established companies and startups. These include short-term contracts, part-time roles, and full-time remote positions. Each job listing is manually screened to ensure Indian freelancers can connect with trustworthy clients offering genuine opportunities.
Skill Coverage Across Industries
The platform caters to professionals from various industries, offering roles in areas like software development, data analysis, cybersecurity, graphic design, content writing, digital marketing, and social media management. It also features opportunities in business, finance, virtual assistance, healthcare, and education. This diversity allows Indian freelancers to explore roles that align with their expertise and interests.
Payment Options
FlexJobs does not handle payments directly. Freelancers and employers negotiate payment terms independently, so it’s important to clarify details like payments in INR or UPI during discussions.
Suitability for Indian Freelancers
FlexJobs is particularly useful for Indian freelancers looking for stable, long-term remote work instead of short-term gigs. By focusing on roles from established companies, the platform often facilitates consistent work arrangements that can grow into ongoing partnerships or even full-time remote positions. The membership fee helps maintain a pool of serious applicants, and Indian freelancers often benefit from time zone compatibility and their reputation for strong communication and client management skills. FlexJobs, alongside other platforms, provides Indian professionals with reliable and varied income opportunities.
9. MrSolvo
MrSolvo is an Indian platform designed to connect freelancers and consultants with a variety of opportunities. It combines freelance services with online consultations, catering to a wide range of categories and industries.
Connecting Clients and Freelancers
Positioned as a "One Stop Platform", MrSolvo brings together freelancers and clients from India and around the world. With over 2,000 categories, the platform offers options for both short-term gigs and long-term collaborations. Thousands of experts and freelancers use MrSolvo to connect with diverse clients, making it a hub for skilled professionals.
Services Spanning Multiple Industries
MrSolvo provides a broad spectrum of services, including:
- Digital Marketing: SEO, social media management, Google Ads, and Amazon marketing.
- Video Editing: Animation, audio editing, and video production.
- Graphic Design: Logo creation, brochures, social media posts, and illustrations.
- Content Writing: Translation, SEO writing, and web content development.
- Web Development: Web design, UI/UX design, WordPress, and e-commerce solutions.
- Mobile App Development and IT Services: App creation and tech support.
- Specialised Fields: Interior design, architecture, and recruitment.
Additionally, MrSolvo offers consultation services with experts in healthcare, counselling, astrology, career guidance, business, finance, IT, and HR. This mix of freelance and consultation services ensures a variety of opportunities for professionals.
A Platform for Indian Freelancers
MrSolvo is particularly suited for Indian freelancers, offering a platform that values local expertise while providing access to global clients. For freelancers familiar with Indian clients’ unique needs, this platform allows them to showcase their skills effectively. Moreover, its consultation services create additional earning opportunities for professionals with advisory experience.
While MrSolvo supports a wide range of services and industries, details regarding payment methods, such as INR or UPI options, are not specified. It’s advisable to check payment options during registration to ensure they meet your preferences.
10. SimplyHired
SimplyHired is a job discovery platform that brings together freelance and remote work opportunities, making it easier for Indian professionals to find projects. Unlike typical freelancing platforms, SimplyHired operates as a search engine, gathering listings from a variety of online sources.
Client Availability and Project Diversity
SimplyHired’s aggregation system pulls freelance opportunities from multiple sources, giving Indian freelancers access to a broad range of projects without needing to sign up on several different platforms. Whether you’re looking for short-term gigs or longer remote roles, the platform offers flexibility to suit different career goals.
Users can filter jobs by location, including options for "work from home" and "remote", which are especially appealing for those aiming to connect with international clients. Listings are updated daily and cover a wide range of industries, ensuring freelancers have fresh opportunities to explore.
This extensive selection of projects naturally translates into coverage across numerous industries.
Skill Coverage Across Industries
SimplyHired isn’t limited to one sector – it spans a variety of industries, making it a versatile tool for freelancers. Technology and IT roles, such as software development, web design, and digital marketing, are prominently featured. For those in content creation, opportunities include writing, translation, and social media management, tapping into India’s strong English-language skills.
Creative professionals will find regular listings for graphic design, video editing, and animation. Business services like virtual assistance, data entry, and customer support are also common. Additionally, the platform highlights growing fields like e-commerce management and online tutoring, reflecting the evolving freelance landscape in India.
For experienced professionals, there are roles in consulting, financial planning, and project management, catering to those seeking higher-value projects. This wide variety ensures freelancers of all skill levels and specialisations can find something suitable.
Suitability for Indian Freelancers
SimplyHired’s global reach is a major advantage for Indian freelancers, opening doors to international opportunities without the need to create multiple profiles across platforms. The ability to filter for remote-friendly roles and companies welcoming international talent makes it easier to target the right opportunities. Many listings also include salary details in different currencies, helping freelancers make well-informed decisions.
However, it’s important to note that SimplyHired serves mainly as a job discovery tool. Applications are typically completed through the hiring company’s website or the original job posting platform. This means freelancers are responsible for handling payment processing and project management directly with clients, as these services are not provided by SimplyHired.
Platform Comparison Table
Selecting the right freelancing platform can make a big difference in both earnings and workflow. Each platform has its own strengths, payment options, and features tailored to various needs.
| Platform | Payment Methods | Job Categories | Onboarding Difficulty | Key Features for Indian Freelancers |
|---|---|---|---|---|
| Upwork | PayPal, Direct Bank Transfer, Payoneer | 70+ categories including IT, writing, design, marketing | Moderate (requires profile approval) | INR payment options, local tax compliance support, extensive skill tests |
| Fiverr | PayPal, Bank Transfer, Fiverr Revenue Card | Creative services, digital marketing, programming, business | Easy (instant setup) | Gig-based pricing in INR, seller levels system, mobile app optimised for India |
| Freelancer.com | PayPal, Skrill, Bank Transfer, Payoneer | 1,800+ skills across all industries | Easy (quick registration) | Contest feature, milestone payments, local currency support |
| Truelancer | Bank Transfer, PayPal, Payoneer | IT, design, writing, data entry, translation | Very Easy (India-focused) | INR transactions, Indian payment gateways, regional language support |
| Guru | PayPal, Direct Deposit, Check, Wire Transfer | Technology, creative, business services | Moderate (work room setup required) | SafePay escrow system, flexible payment terms, detailed work tracking |
| Workana | PayPal, Bank Transfer, Local payment methods | Latin American focus but global reach | Easy (straightforward process) | Emerging market specialisation, competitive rates, project collaboration tools |
| PeoplePerHour | PayPal, Bank Transfer | Creative, technology, marketing, business | Moderate (profile verification needed) | Hourlie system, AI matching, European client base |
| FlexJobs | Direct application to employers | Remote jobs, part-time, freelance across all sectors | Easy (subscription-based access) | Curated job listings, scam-free environment, career coaching resources |
| MrSolvo | Local Indian payment methods, UPI, Bank Transfer | Local services, home improvement, events | Very Easy (mobile-first approach) | Hyperlocal focus, UPI integration, vernacular language support |
| SimplyHired | Varies by employer (aggregator platform) | All industries via job aggregation | Easy (job search engine) | No platform fees, global job aggregation, remote work filters |
This table highlights the differences between platforms, helping freelancers quickly identify the one that aligns with their needs.
Certain platforms, like Upwork and Guru, offer robust payment protection systems such as escrow options, while others, like SimplyHired, focus on job aggregation without charging platform fees. For Indian freelancers, platforms like Truelancer and MrSolvo stand out for their local payment methods and regional language support.
Freelancers should also consider the onboarding process and fee structures. For instance, Fiverr charges a 20% commission on earnings, while Upwork uses a sliding fee scale. On the other hand, SimplyHired charges no fees since it acts as an aggregator.
When choosing a platform, think about your skills and target clients. Technical professionals often excel on Upwork and Guru, while creative freelancers favour Fiverr. If you’re looking for local opportunities, Truelancer and MrSolvo are excellent options. Each platform offers something unique, so align your choice with your goals and expertise.
Conclusion
Freelancing in India is steadily transforming, opening up diverse opportunities for professionals to monetise their talents. One thing is clear: finding the right platform to match your skills is a key step toward success. This choice should align not only with your expertise but also with your financial aspirations and how you prefer to work.
Each platform has its own way of operating – whether it’s the type of projects offered, the payment systems in place, or how they handle onboarding and fees. Earlier, we compared various platforms to highlight their strengths, from those catering to intricate projects with secure payments to others designed for quick, creative gigs. Factors like local payment options, ease of starting out, and commission structures are all worth weighing when deciding where to begin or grow your freelancing journey.
Ultimately, thriving as a freelancer means focusing on platforms that complement your unique abilities and working preferences. By carefully evaluating platform features and costs, you can find the one that aligns best with your goals and sets you on the path to achieving them.
FAQs
What should I keep in mind when selecting a freelancing platform in India?
When picking a freelancing platform in India, start by examining its trustworthiness to steer clear of scams. Opt for platforms that feature projects matching your skills and interests. Also, keep an eye on the level of competition, as it can influence how much you earn.
Take a close look at the fee structure, including platform charges and payment methods, to ensure smooth and straightforward transactions. Check if the platform offers local payment options and connects you with dependable clients. A platform with an easy-to-use interface and a strong foothold in your industry can make your freelancing journey much smoother and more rewarding in India.
What payment options are available for Indian freelancers on different platforms?
Freelancing platforms provide a range of payment options designed specifically for Indian freelancers. Popular choices include PayPal, Payoneer, and direct bank transfers. Additionally, many platforms integrate local payment methods like UPI and digital wallets such as Razorpay and PhonePe, making it easier to receive payments directly in INR.
For those handling international clients, these platforms often offer multi-currency accounts and smooth cross-border payment solutions. These tools help freelancers manage their income effectively while staying aligned with local currency standards and preferences.
What are the top freelancing skills in demand, and how can I attract international clients as an Indian freelancer?
The freelancing landscape in India is set to thrive in 2025, with certain skills standing out as the most in-demand. These include web and mobile development, artificial intelligence (AI), machine learning (ML), cybersecurity, data science, blockchain, UX/UI design, digital marketing, content writing, and social media management. These areas are not just popular domestically but are also highly valued in international markets, offering professionals the chance to earn well.
If you’re aiming to attract international clients, start by creating a strong portfolio that showcases your best work and highlights your expertise. Use freelancing platforms to display your projects, optimise your profile to make it appealing, and customise your services to align with the needs of global clients. Pricing your services competitively is also crucial – ensure your rates reflect international standards while factoring in currency conversions (₹). Additionally, networking on professional platforms and maintaining clear, consistent communication with clients can set you apart, helping you secure long-term opportunities.
Ayush Gupta is an entrepreneur and SEO consultant with over a decade of experience helping businesses grow. As the founder of Visibility Ventures, he combines technical expertise with practical financial knowledge to guide readers through credit cards, investments, and tax optimization. He holds certifications in Entrepreneurship and Business Laws from NUJS Kolkata and regularly advises companies on digital growth strategies.
